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Our story

Hi & welcome to Well Groomed.

We’re Barry & Zoe, a husband and wife team from Galway, Ireland. We got married in the UK in 2015 and found that there is very little information out there for grooms wanting to help plan their wedding.

We found out that more than 22,000 men got married in Ireland in 2016. In days gone by it was traditional for the bride’s parents to pay for the wedding, so the men had very little input into ‘The Big Day’. However, 77% of couples are now funding the wedding themselves, but men have still been left behind in the planning. This is not helped by the fact that most wedding websites are still purely geared towards the bride and her bridal party, with pink accessories, flowers and make-up tips. This got us asking ‘What about the other half of the equation? What about the lads?’

And, that’s why we founded Well Groomed in early 2018.


Barry & Zoe | Well Groomed

Barry & Zoe | Well Groomed


"What about the other half of the equation? What about the lads?"

Our mission

We aim to educate men across Ireland to help them become confident, stylish and well-groomed grooms, proactive in helping to plan the wedding. Because… why not start off as you mean to go on and impress your partner?

We provide advice for all members of the groom's party in our blog, A Gentleman's Guide to Weddings.



Well Groomed Groomsmen

Well Groomed Products

Our products

We’ve curated a range of stylish men’s accessories for the big day, to ensure you’re looking your best, useful gifts to thank your groomsmen and essentials for your honeymoon.

We sell everything from personalised hip flasks and pocket watches to cufflinks and pocket squares.


Our passion

We're passionate about men's health. Too many men are dying too young, so that's why we donate €1 from every item sold to UK & Irish men's health charities to help fight prostate and testicular cancer and support mental health and suicide prevention.


Well Groomed Advice

Keep in touch

Keep up to date with all our latest advice and coolest gifts by following us on social media.

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Got a question? Feel free to contact us at any time.

Thanks for stopping by,

-- Zoe & Barry --